3 Music Awards,the seemingly dream made possible- Sadiq Abdulai Abu
Tonight, at the spacious Fantasy Dome in Accra, the glittering and thrilling stage of the burgeoning 3 Music Awards will once again, be set alight when the creme de la creme of the Ghanaian entertainment industry converge for the second edition of the glitzy event.
Considering the considerable appeal the Music Awards enjoys among heavyweights in the music and entertainment industry, any novice in the Ghanaian music industry would wrongly assume the event has existed for years.
Make no mistake!
The 3 Music Award is only a year old, and tonight’s show is only the 2nd edition. The story of the 3 Music Award is a fascinating one, which characterizes incredible guts and a remarkable never-say-never spirit.
When Sadiq Abdulai Abu, the Chief Executive Officer of 3Music Networks mooted the idea of organising an award to honour excellence in the Ghanaian music industry, that dream looked audacious and impossible for many reasons.
Considering the enormous resources required for an event of this magnitude, and the limited opportunities available to Sadiq to acquire the resources, Sadiq’s dream seemed laughable at best, and impossible at worse. Understandably, some concerned friends and family tried to talk him out of it, while a few believed and goaded him on.
Sadiq was not perturbed and he was bent on realising his dream. As he set the tone for the maiden edition of the event, reality soon set in along the line with mounting bills starring him in the face. With limited support from corporate Ghana, organisers of the event had to squeeze water out of rock to make the maiden edition a reality.
A partnership with TV3, somehow provided the needed impetus and pedigree, and the maiden edition was very successful. Packed house, amazing stage and a thrilling performances by the likes of Stonebhoy and other exciting artistes, ensured a memorable night, which would have made patrons to look forward to the next edition.
Unavoidably, there were a few hitches, such as Shatta Wale’s walk off and refusal to perform, but the flaws were insignificant and the scale of assessment tilted positively towards the pass mark for the maiden edition.
However, beyond the glitzy stage were mounting challenges for Sadiq. Failure by some corporate institutions, who had firmly offered to support him, left him reeling in post-event bills to settle. The most famous being the well-publicised social media outcry of event host, Jocelyn Dumas.
Surely, Sadiq wasn’t running away from his own shadows and there was no way he would allow a brand he was determined to build, rub in the mud. Through toil, he settled Jocelyn and other bills owed some service providers to pave the way for the second edition.
Anyone who is close to Sadiq is aware of the tortuous path to tonight’s programme. It has been as tough as the maiden edition, but he is determined to deliver a much better show than he did last year.
The Awards’s partnership with Multimedia Networks, arguably the nation’s biggest media brand, has boosted the image of the award and given it a wider publicity.
And the array of stars on the bill to perform, led by the energetic and enigmatic Shatta Wale, clearly indicates what is in store for patrons tonight.
Sadiq himself is a music connoisseur, who stands the diversity of music. As such, he and his team have carefully selected the artistes to perform to satisfy every genre of music, with the legendary Rocky Dawuni on the bill for reggae lovers.
When you have legends like Shatta Wale, Samini and Rocky Dawuni on one stage, surely that stage is a hallowed one and you can’t miss the show. You’ve got to be there to support a brother.
But as you enjoy the show, whether live in the auditorium, or on television via Joy Prime, Gotv or Dstv, do remember that impossible dreams do come true with determination and work.
The 3 Music Award is far from level Sadiq wants it to reach. And contrary to an erroneous impression that this award is to rival the Ghana Music Awards, Sadiq is always quick to dispel this thoughts.
He has always been an entertainment enthusiast, and growing up, he has always harboured a dream to be a music entrepreneur.
Sadiq dared to dream. His dream looked ridiculously impossible. But he had guts, he believed, he worked hard, he was determined, and he is realising his dreams.